Paris Norriss joins the B Model podcast. A motivating talk about the Television Business

By Paris Norriss·8 August 2025·Podcast & interview

In this episode of Guy in Dubai, Paris Norriss delves into the ever-evolving world of content creation and monetization. Drawing on his years of experience, Paris shares insights into key business models, including premium content sales, sponsorships, and distribution, that have shaped his approach.

He also discusses the importance of adaptability, highlighting trends like micro-dramas and the need to embrace change while staying true to core strengths. From leveraging digital revenue streams, such as AVOD and SVOD, to building strategic partnerships with airlines, Paris offers valuable advice for content creators navigating today's dynamic media landscape.

Paris runs the production company Blazing Sand Studios (www.blazingsandstudios.com) and regularly delivers the keynote speech The Grit Code to live audiences and corporate leadership days.

Paris turns lessons like these into The Grit Code, his resilience and mindset keynote. Learn more about Paris as a motivational speaker, or check his availability for your next event.

Keep reading

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About the speaker

Who Paris is

Paris Norriss is a keynote speaker on grit and mindset and CEO of Blazing Sand Studios. He ran 7 marathons on 7 continents in 5 days, 21 hours and 51 minutes, and in 2023 he rowed 4,800 km across the Pacific with three teammates, raising more than £150,000 for marine conservation.

His TV shows have been distributed in 123 countries, and Guy in Dubai has 22 million views. Past speaking clients include Nokia, DHL, Kraft Heinz, IHG, Dubai Airports, Expo 2020, COP28 and the UN Tourism General Assembly.

Why this matters for organisers

Proof behind the story

Every appearance, interview and talk on this page sits in the same body of work: expeditions that can be checked, television that reached 123 countries, and a business he runs as CEO. Organisers who want The Grit Code keynote can book a 45–60 minute session, a virtual version, or a Grit Deconstruction workshop of 90 minutes to half a day.

Paris also hosts as MC, including as a regular host of AI Talks by Founders, and has hosted at the Dakar Rally in Qiddiya and at the UN Tourism meeting in Riyadh.

Book Paris

Next steps for your event

Share the date, format and audience, and Paris will reply with a short outline. He holds a briefing call before each booking so the examples match the room. He presents as an adventurer and as CEO of Blazing Sand Studios, not as a theorist.

He is an ambassador for Land Rover Middle East, TAG Heuer Middle East, The Capital Club, Paramount Hotel and Rove Hotel, and an ambassador for the charity Gulf for Good.

More context

Credentials and formats

Paris is a regular host of AI Talks by Founders, has hosted at the Dakar Rally in Qiddiya and at the UN Tourism meeting in Riyadh, and was a brand ambassador for Land Rover Middle East, TAG Heuer Middle East, The Capital Club, Paramount Hotel and Rove Hotel. He is an ambassador for the charity Gulf for Good.

Bookings can include the keynote alone, the keynote plus workshop, or hosting as MC. He grew up at Longleat, studied at Edinburgh University, lived in Muscat from 2009 to 2012, and has spent 17 years in the Gulf.

Background

Expeditions, television and business

Paris Norriss is a keynote speaker on grit and mindset and CEO of Blazing Sand Studios. He ran 7 marathons on 7 continents in 5 days, 21 hours and 51 minutes, starting in Antarctica and finishing in Miami, with Cape Town, Perth, Dubai, Madrid and Fortaleza in between. In 2023 he rowed 4,800 km across the Pacific with three teammates, raising more than £150,000 for marine conservation.

His television work includes Guy in Dubai, which has 22 million views, and shows distributed in 123 countries. He has hosted at the Dakar Rally in Qiddiya and at the UN Tourism meeting in Riyadh, and he is a regular host of AI Talks by Founders. He grew up at Longleat, studied finance at Edinburgh University, lived in Muscat from 2009 to 2012, and has spent 17 years in the Gulf.

Past speaking clients include Nokia, DHL, Kraft Heinz, IHG, Dubai Airports, Expo 2020, COP28 and the UN Tourism General Assembly. Organisers can book The Grit Code as a 45–60 minute keynote, a 30–45 minute virtual version, or with a Grit Deconstruction workshop of 90 minutes to half a day. Paris can also host the day as MC.

FAQ

Common questions

Who is Paris Norriss?

A keynote speaker on grit and mindset, adventurer and CEO of Blazing Sand Studios. His TV shows have been distributed in 123 countries.

What is The Grit Code?

His main keynote on grit and resilience, built on the 7 marathons on 7 continents and the 2023 Pacific row.

Can Paris speak at our event?

Yes. He speaks at conferences and company events worldwide, in person or virtually.

Is a workshop available?

Yes. The Grit Deconstruction workshop runs from 90 minutes to half a day.

Who has Paris spoken for?

Past clients include Nokia, DHL, Kraft Heinz, IHG, Dubai Airports, Expo 2020, COP28 and the UN Tourism General Assembly.

What challenges does Paris draw on?

The 7 marathons on 7 continents in 5 days, 21 hours and 51 minutes, and the 2023 Pacific row of 4,800 km.

Does Paris still present television?

Yes. His shows have been distributed in 123 countries, and he is CEO of Blazing Sand Studios.

How do we book him?

Share the date, format and audience. He replies with a short outline and holds a briefing call before the event.