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Paris Norriss
Keynote speaker · Lusail

Grit keynotes for Lusail’s stadium-city stages

Lusail hosted the 2022 World Cup final and now runs a Formula One race. Paris brings The Grit Code to its offices, hotels and big-event teams.

Why grit, why Lusail

Built for the final

Lusail is Qatar’s third-largest city, about 23 km north of central Doha, developed by the state-controlled Qatari Diar.

Lusail Stadium, the largest in the Middle East, hosted the 2022 World Cup final between Argentina and France. Lusail International Circuit staged the first Qatar Grand Prix in 2021 and has hosted MotoGP since 2004.

Paris has spent 17 years in the Gulf making TV shows that uncover the culture of the Middle East. Paris ran 7 marathons on 7 continents in 5 days, 21 hours and 51 minutes.

Explore The Grit Code keynote →

Ideal for

Who Paris speaks to in Lusail

Sport

Sport and major events

Keynotes for event-delivery and venue teams.

Real estate

Developers and property

Resilience for long-horizon projects.

Finance

Corporate offices

Opening keynotes for annual meetings.

Hospitality

Hotels and leisure

Sessions for guest-facing teams.

Venues

Event venues

The stadium precinct, circuit and Lusail’s waterfront hotels host conferences, launches and hospitality events.

  • Lusail Stadium – the 88,966-seat stadium with planned community spaces
  • Lusail International Circuit – a 5.4 km track north of Doha
Formats

Ways to book Paris in Lusail

The Grit Code keynote (45–60 min) · Grit Deconstruction workshop (90 min to half day) · virtual keynote (30–45 min) · event host and MC. Compare formats →

Proof

Why audiences believe him

01

5 days, 21 hours, 51 minutes

The time it took Paris to run 7 marathons on 7 continents: Antarctica, Cape Town, Perth, Dubai, Madrid, Fortaleza and Miami.

02

More than £150,000 raised

For marine conservation, by rowing 4,800 km across the Pacific in 2023.

Watch Paris’s motorsport episode of Guy in Dubai, or see his page for Doha. F1, drifting and dune buggies episode · Keynote speaker Doha

Logistics

Booking for Lusail

Available for in-person events in Lusail, or virtually in your local time zone.

Organisers in the Middle East typically book speakers one to two months ahead, so an early enquiry gives the best chance of your preferred date.

Paris presents in English. Arabic interpretation or translated slides can be arranged by the organiser.

See also keynote speaker in Qatar, or browse all keynote speaker locations.

More venues

Other large venues in Lusail

Beyond the main conference halls, Lusail also has large venues for major events, including Lusail Sports Arena.

Paris is comfortable on any stage, from an arena to a boardroom, and can also host the main stage as MC. Event host and MC →

How it works

How a Grit Code session works

  1. Each booking begins with a call about the audience and what success looks like after the event.
  2. The talk turns the 7-marathon challenge and the Pacific row into habits teams can use on Monday morning.
  3. A virtual version of 30–45 minutes is available for distributed teams.

The content is shaped around Lusail organisations and their goals, so the room hears examples that match its own challenges. Paris presents as an adventurer and CEO of Blazing Sand Studios, not as a theorist.

Event types

Where the talk fits in Lusail

In Lusail, the most common bookings fall into a few groups:

  • Kick-off meetings for new financial years, projects or teams.
  • Industry association conferences and trade-show main stages.
  • Executive retreats that pair the keynote with a Grit Deconstruction workshop.
  • Hybrid all-hands meetings with a virtual version for remote staff.
Why organisers book Paris

Credentials at a glance

  • He ran 7 marathons on 7 continents in 5 days, 21 hours and 51 minutes.
  • He is the CEO of Blazing Sand Studios, an AI video production company.
  • Past speaking clients include Nokia, DHL, Kraft Heinz, IHG, Dubai Airports, Expo 2020, COP28 and the UN Tourism General Assembly.
  • In 2023 he rowed 4,800 km across the Pacific with three teammates, raising more than £150,000 for marine conservation.
Booking notes

Formats, timing and next steps

Most organisers book a 45–60 minute Grit Code keynote with Q&A. Teams that want to go further add the Grit Deconstruction workshop, which runs from 90 minutes to half a day and turns the talk into habits and commitments the group can use on Monday morning.

A 30–45 minute virtual version is available for remote or hybrid audiences. Paris can also host the full day as MC, which keeps the tone consistent from the opening to the close. He is CEO of Blazing Sand Studios, so the briefing call covers both the audience’s goals and the practical run-of-show.

Past clients include Nokia, DHL, Kraft Heinz, IHG, Dubai Airports, Expo 2020, COP28 and the UN Tourism General Assembly. His TV shows have been distributed in 123 countries, and Guy in Dubai has 22 million views. The talk draws on the 7 marathons on 7 continents in 5 days, 21 hours and 51 minutes, and on the 2023 Pacific row of 4,800 km that raised more than £150,000 for marine conservation.

To book, share the date, venue or virtual platform, audience size and the outcome you want. Paris replies with a short outline tailored to your room, then joins a briefing call before the event.

FAQ

Questions from Lusail organisers

Can I book Paris Norriss as a keynote speaker in Lusail?

Yes. Organisers in Lusail can book him in person or for a virtual session.

Can Paris host a sports-industry event as well as speak?

Yes. He hosts and moderates events and can deliver the keynote on the same day.

Is the talk suited to project and delivery teams?

Yes. It is built on preparation, setbacks and finishing what you start.

Is there a workshop option for teams in Lusail?

Yes. The Grit Deconstruction workshop runs from 90 minutes to half a day and turns the keynote’s ideas into team habits and actions.

Can the keynote be delivered online for teams in Lusail?

Yes. A 30–45 minute virtual version is available for remote or hybrid audiences, delivered in your local time zone.

Who has Paris spoken for?

Past clients include Nokia, DHL, Kraft Heinz, IHG, Dubai Airports, Expo 2020, COP28 and the UN Tourism General Assembly.

How far in advance should we book?

Most organisers book between four and twelve weeks ahead. Last-minute bookings are sometimes possible if the date is free, especially for virtual sessions.

Does Paris travel for in-person events?

Yes. He speaks at conferences and company events worldwide, in person or virtually, and shapes each talk around the local audience.

What does the briefing call cover?

Audience profile, the outcome you want, industry language to use or avoid, AV needs, and whether a workshop or MC role is part of the day.

Check availability

Check a date for Lusail

Send the basics and Paris’s team will reply, or book a call.

Read Paris’s story or watch his TV shows.

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